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Usually focused on a particular subject, annuals, atlases, and yearbooks present data and statistics from a given year. Their primary purpose is to compile the year's activities into an arrangement by country, subject or specialized area. Annuals and yearbooks are usually located in the Reference Collection of the Library.
| The Statesman's Yearbook: The Politics, Cultures, and Economies of the World | REF JA 51.S7 |
Books are written or printed works produced by one or more authors. Individuals or committees with expertise in the field often edit books. Because they provide comprehensive information on their subject at the time of publication, books are very valuable in the research process. For many subject areas this is the best starting point for research. Many books contain valuable bibliographies at end of each chapter or at the close of the book. This provides an excellent entry point into the subject material as well to the authors publishing in a particular field of study.
| Market research made easy | HF 5415.2 .D64 2002 |
| Marketing across cultures | REF HF 1416 .U85 2005 |
| World Wide Web marketing | HF 5415.1265 .S742 2001 |
| The Oxford textbook of marketing | HF 5415 .O974 2000 |
| The brand marketing book: creating, managing, and extending the value of your brand | HD 69 .B7 M373 2000 |
Citation Guides and Quick Tip Sheets
Citing information resources one uses in a paper or project is very important. It is vital that a student provide the resources where they found the information they paraphrase or the quotes they use in their work in the proper citation format. This can be in MLA, APA, or other formats that the course instructor requires.
The guides and links in this section will enable persons to properly use in body citations and create works cited or bibliography pages.
Online information databases are large, regularly updated collections of digitized information -- including but not limited to abstracts and full text articles from journals and newspapers, conference proceedings and submitted papers, dissertations, government reports, essays, book chapters, web pages, etc. The content is created by publishers who release print versions, then lease the rights to their information to database vendors. Database records are easy to search and retrieve because the content of each record has been analyzed and assigned appropriate subject headings, keywords, names, etc. New records are regularly downloaded from the producer of each database.
In order to access these resources off-campus, you must first obtain the passwords.
| Dictionary of Business and Economics | HB 61.A53 |
| Dictionary of Business Information Resources | REF HF 54.52.U5 D567 |
Encyclopedias are among the most widely used reference sources and contain articles of varying lengths covering all fields of knowledge. Typically encyclopedias cover many topics but without going into a great deal of depth on any one thing. Encyclopedias are a good starting point for researching topics that you do not know much about or that are completely new to you. They can give you background information which can help when you move to more in-depth sources later. Specialized encyclopedias may cover just one field or even a sub-unit of that field. Subject encyclopedias can be consulted for detailed or technical information on a subject.
| Encyclopedia of Business (2 Volumes) | REF HF 1001 .E466 |
Government information is generated by local, state, national, and international governments on almost all topics. Most government information is undergoing a major shift from traditional formats such as print and microfiche, to a variety of electronic formats available through the Internet. Government information is considered to be a primary, authoritative and reliable resource. To find government information on your topic, search the library catalog, specialized indexes, and government agency web sites.
An excellent resource for all types of government information in virtually any subject area or topic is the GSA Federal Citizen Information Center. Individuals can access information online or by using the Consumer Information Catalog to locate items.
Handbooks, manuals and guides are resources which supply concise factual and statistical information often in the form of charts, graphs, tables and formulas. These sources have very basic information, with little or no discussion or analysis of the facts they present. They cover a wide variety of topics, and as with other reference sources, these tools may be general or specific to a field, group of people, or era. These sources are frequently updated, which makes them valuable for locating current information. Try searching the online catalog using the keywords of your topic combined with one of the following keywords: handbook, manual or guide.
| The Economics of e-Commerce: a Strategic Guide to Understanding and Designing the Online Marketplace | HF 5548.32 .V85 |
Journals are scholarly periodicals which publish current research and commentary on their specific field of study. Most scholarly journals are peer-reviewed which means they have been reviewed and verified by a panel of experts in the field.
The link below provides a list of all print journals and magazines and their location currently available here in the Rose Library
Statistical sources attempt to answer questions beginning with “How much?” or “How many?” The tool needed to answer such a question is determined by the question's depth and complexity. Typically a straightforward question requires searching for statistics already analayzed and recorded in books, journal articles, and the publications of governments, associations, and organizations.
Web sites are often a blend of information, entertainment and advertising, and this can make determining the credibility of a web site difficult. However, if you apply specific criteria and ask certain questions about any web site and the information it provides, you have a better chance of finding the best the web has to offer. It is necessary to critically evaluate information found on the web since almost anything can be put online.
The steps to take to evaluate Internet information can be valuable in determining if the information is of academic value. It's very important to learn to evaluate web resources before using them in an academic project; not all resources are reasonable for all purposes!